Sandra Rogers joins MediaStar Systems as Sales Executive for UK & EIRE

MediaStar Systems, developer of the powerful MediaStar range of IPTV, streaming and digital signage solutions, has announced that Sandra Rogers has joined its team to help grow brand awareness, boost product sales and work closely with MediaStar’s UK distributor and channel network in the UK and EIRE. 

Sandra comes to MediaStar from Midwich, where, most recently, she was responsible for demonstrating interactive screens, wireless collaboration and video conferencing solutions to both resellers and end users as part of the sales process. Prior to that she worked as a technical business development manager at Midwich.

Before moving into sales, Sandra had spent five years as a procurement manager at Smartcomm, the AV and controls integration company, where she managed company purchases and supplier relationships, negotiated commercial terms and oversaw the renewal of annual targets with key stakeholders. 

“Sandra has a solid background in the AV business and understands how the industry works and what customers are looking for,” commented Mark Stanborough, Sales Director EMEA and APAC at MediaStar Systems. “The fact that we are recruiting in the middle of the pandemic is testament to our confidence in the UK market, and our desire to nurture valuable relationships with our UK channel network, and we are sure that she will be a very valuable member of the team.”

Sandra will be based at MediaStar’s HQ in Newbury, Berkshire.